f you have a website or do digital marketing, you probably spend a lot of time working on your marketing plan. This includes improving the ways people find your site through search engines, also called SEO.
But there is one important thing you might be missing—branded search terms. These are words people search for that include your company or product’s name.
In this post, I will explain what branded search traffic is and why it matters for your marketing. I will also show how three well-known marketing companies handle their branded traffic.
What is Branded Search Traffic Share and Why is it Important?
Branded search traffic means the people who visit your website by searching your brand name on search engines. This is usually measured over time, like a month or three months.
For example, if people search for “Mohd Akram” and then visit my website, that is branded search traffic.
You might think I get all the search traffic for my brand on Google. But that is not always true. That is why digital marketers check something called branded search traffic share.
Branded search traffic share means how much of the total monthly search traffic goes to a page when people search for your brand name.
Why is this important?
When someone is looking for SEO services, they might start by searching for general words like “SEO.”. This means they are still learning and looking for options.
As they learn more, they start using brand names in their searches, like “Clickermob.”. This shows they are more serious about buying.
Now, think about this: At which stage is the person more likely to buy?
When they search for a brand name, they are much closer to deciding. These searches lead to sales 25 times more than general searches.
This is why brand name searches are important for your business.
If another company shows up when people search for your brand, they might take your customers. But if you appear at the top, the customer is more likely to choose you.
"With the right keyword strategy, your business can reach new heights, attract audiences, & drive growth."
— Mohd Akram
Using Branded Search Traffic Share To Grow Your Business
No matter what is your brand’s size, it’s good to say you don’t want your competitors or other websites to rank on your branded SERPs, because they can steal your traffic away from you.
So how can you use branded search traffic share to grow your business?
The first step is to find out just how much share you have for your top branded search keywords. For the search terms where you get the least traffic, you should focus more on improving your SEO. But it is also important to keep improving all your branded search terms regularly so that you don’t lose traffic over time.
The next step is to use branded search terms in your marketing plan.
Branded search terms can be very powerful, but as you may have seen, some of your branded terms might not be doing well.
That’s why you need to improve your branded search terms regularly, just like your other search terms. Here’s how:
- Update your title tags
Add a hyphen or line break and your brand name in the title of all your website pages. This helps you rank better for branded searches.
- Claim your Google Business Profile.
If you have a physical location, claim your Google Business Profile. This helps your business appear on Google Maps for your service area.
- Use different types of branded content.
Add images, videos, and news about your brand. This helps your brand appear in different search results.
- Create a FAQ page
Answer common branded questions on a FAQ page. This increases your chances of showing up in Google’s featured snippets.
By using these methods, you will get more branded traffic. This will help your business get more visibility and convert more customers who are ready to buy.
